So you’ve decided you really need to get some professional family photographs organised. Perhaps you want some delicious new pictures of your family for your walls or your family has reached a new milestone or – you’re simply tired of being the one always behind the camera. These aren’t just pictures for Instagram today — they’re the moments your children and grandchildren will look back on years from now.

The question then is: how do you choose the right family photographer for you? With so many options out there, it can feel overwhelming. But here’s the good news: finding your perfect fit isn’t about picking the most “polished” portfolio or the cheapest package. It’s about finding someone who feels like the right guide for your family’s story. Someone who will take photos of your kids that looks like them and their little quirks. Here’s some things to consider:

1. Start with their style

Every photographer sees the world differently. Some lean towards posed studio portraits with matching outfits. Others capture candid, documentary-style moments of kids running wild through the backyard. Ask yourself: do you want timeless, natural images that feel like you? Or do you prefer something a little more styled? Spend time looking through a photographer’s portfolio and imagine your family in those frames.

2. Think about connection

The best family photos happen when you feel comfortable. Your kids need to trust the person behind the camera, and you need to feel like you can relax and be yourself. That’s why it’s worth booking a photographer who gets on with your children, makes you laugh, and can gently guide you without making the session feel stiff or stressful. Checking your photographers social media is a great way to do a vibe check.

3. Check the experience

Not every photographer is experienced with families. Photographing toddlers who refuse to sit still or siblings who won’t stop squabbling is a skill in itself. Look for someone who embraces the chaos — who knows that muddy hands, grubby faces, and wind-blown hair often make for the most memorable photos.

4. Be clear on budget

Family photography is an investment there’s a lot of work and skill involved – and prices can vary widely. It’s tempting to shop purely on cost but the cheapest option might not give you the experience or quality you want. Instead, think about the value: how much guidance will you get during the shoot? What’s included in the package — just digitals, or prints too? A good photographer is upfront about their pricing, so don’t be afraid to ask questions and make sure it aligns with what you’re hoping for.

5. Understand what’s included

Every package is different. Some photographers hand over a set number of digital images. Others offer beautiful printed products – albums, fine-art prints, or framed wall pieces. Make sure you understand what’s included, and think about how you’d like to enjoy your photos long-term. Because while digital images are lovely, holding a print in your hands or seeing it on your wall is something else entirely.

6. Trust your gut

At the end of the day, choosing a family photographer is about more than price lists or image counts. It’s about connection, trust, and feeling seen. When you find someone whose work you love and whose personality makes you feel at ease, that’s when you know you’ve found the right photographer for you.

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Final thoughts

Your family deserves photos that feel authentic, relaxed, and joyful — the kind you’ll return to again and again. Take your time, ask questions, and remember: the right photographer will make the whole process feel effortless, from the first hello to the moment you’re holding those finished memories in your hands.